News and Announcements

New Service Manager

April 1, 2019

We are pleased to announce that Mike Ringer is appointed Service Manager at Utility Sales & Service. In this role Mike has the responsibility to manage our Appleton based Service Shop as well as manage all road service activities in and around Wisconsin and Michigan.

Mike served his...

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Bill Loehrke Retirement

September 7, 2018

Bill Loehrke, our President & Founder has elected to retire after leading Utility Sales & Service for the past 25 years.

Bill founded Utility Sales & Service (USSI) in 1993. From the start Bill focused the company on building highly reliable vehicles, customized to...

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25th Anniversary Celebration

August 18, 2018

We celebrated our 25th anniversary on Saturday, August 18th, at Plamann Park in Appleton. We had a great turnout of employees and their families, retirees, and other business partners. Below are some photos of the fun!

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Al Borchers Appointment – Vice President, Customer Support

August 16, 2018

We are pleased to announce that effective immediately Al Borchers is being appointed Vice President, Customer Support.  In this new position, Al will be responsible for all of our customer support activities (both service and parts) and make sure we continue to provide outstanding support to...

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Renewed NTEA MVP Status!

June 20, 2018

USSI has successfully renewed its MVP status. Because standards don’t raise themselves, the NTEA acknowledges USSI as one of the leaders in industry excellence. USSI’s ongoing status maintains the credibility that it has established with fleet managers and truck dealers in the...

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25th Anniversary

January 18, 2018

We are celebrating our 25th anniversary!

On January 18th, 1993, Bill Loehrke founded our business by buying the assets of ITEC and opening the doors as Utility Sales & Service. 

From the start, USSI has focused on building highly reliable vehicles, customized to our...

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New Engineering & Supply Chain Manager

October 30, 2017

We are pleased to announce that Brad Hill is appointed Engineering & Supply Chain Manager, a newly created position at Utility Sales & Service. In this role both Brad will be responsible for both our application engineering (including new product quoting) and all supply chain activities...

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Tom Rose retirement

September 29, 2017

Tom Rose, Parts Manager for Utility Sales & Service, elected to retire on September 29th after 20 years of service.

Tom Rose grew up on a farm in Menomonee Falls. In 1970, Tom started as a trainee mechanic assembler for Pete Dalum’s Utility Co, formerly (DUECO). While...

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USSI featured in NTEA News - August Edition

August 14, 2017

USSI was featured in the August Edition of NTEA News in Bob Miller’s "Notes From the Field" column (see the link below). Bob is NTEA’s Director of Outreach and visited our site on June 22nd. USSI has been a long-time member of the NTEA and is part of NTEA’s Member...

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New Refurbishment & Special Projects Manager

August 3, 2017

We are pleased to announce that Al Borchers is being appointed Refurbishment & Special Projects Manager.  In this new position, Al will be the primary contact for our remount and refurbishment customers, responsible for all quoting, timely completion of remount and refurbishment work in...

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New Accounting & HR Manager

May 5, 2017

We are pleased to announce that Christine Oelke is being appointed Accounting & HR Manager at Utility Sales & Service. Christine replaces Sheryl Palmer who has elected to retire after being responsible for our companys Accounting and HR since 1997.

Christine has an Associate...

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New Sales Office

December 1, 2016

The Sales Team for Utility Sales & Service recently moved into their new offices on Randolph Drive in Appleton, WI.  The new offices provide us with the ability to locate our entire sales team in one location immediately adjacent to where all of our new trucks and aerials are...

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Manufacturing Marvels Video featuring USSI airs on FOX Business Channel

October 13, 2016

On Thursday, October 13th, Utility Sales & Service was featured in a Manufacturing Marvel video that aired nationally on the Fox Business Channel.

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Wisconsin Lt. Governor Rebecca Kleefisch Visits Utility Sales & Service

June 21, 2016

Wisconsin’s Lt. Governor Rebecca Kleefisch visited Utility Sales and Service on Tuesday, June 21, to learn more about our business and issues important to us.  Wisconsin Representatives David Murphy and Janel Brandtjen also visited us with the Lt. Governor.  


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New Production Facility Expansion is Complete

May 2, 2016

Utility Sales & Service recently completed a 6,000 sq. ft. expansion of our new products facility on Randolph Drive in Appleton, WI.  The expansion includes a production office and 4 large bays  with 24 ft. tall ceilings and an overhead crane capable of placing any...

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